Strategic creative for teams who serve the Church.
You’re on an important mission, and you can’t afford to lose steam. We clarify your message, then bring it to life with design, copy, and websites as strong as the mission.
THE PROBLEM
Big mission. Limited resources. Unclear direction.
Your team is already stretched thin, and there’s no budget for another full-time hire. So you find a freelancer, and end up going back and forth on feedback and babysitting timelines. Then you try AI. It gets close, but it’s off, so your team remakes the work. You don’t need a freelancer or a full agency. You need a strategic creative partner who knows what matters most.
THE GOODWISE DIFFERENCE
Take a breath. You’re in good hands.
Most options leave you managing the work. Goodwise leads it, with senior creative direction, clear pricing, and a heart for the Church.
Goodwise
A senior, experienced creative director leading every project — helping you make the right things, not just deliver assets (we’ll do that, too!)
Transparent pricing with clear outcomes
We love the Church, and know the challenges of a big mission from first-hand experience
Freelancer
Talented at one creative discipline (design, writing)
Expecting you to hand them the strategy and direction, creating more work for you
Can be inconsistent, unresponsive, or unreliable
AI or Template Tools
Generates a lot of deliverables that look like everyone and everything else
Often takes just as much time to get it “right” than starting from scratch
Loses trust with audience as people are more wary of AI-generated content
Full Agency
Often offers more than you need, with lots of cooks in the kitchen
Doesn’t understand your mission-driven vision
Expensive, and lots of overhead to justify those costs
MEET YOUR GUIDE
Hey, I’m Jordan. 👋
I’m the Founder + Senior Creative Director at Goodwise. I’ve spent over 14 years serving the Church. I started in a small-town local church, and eventually grew into leading creative for a global ministry. Along the way, I’ve helped build campaigns that reached millions of people.
Strategy, copywriting, and design are all part of the job, and I’m hands-on in every project we take.
You don’t need more content. You need someone who knows what matters most. When you work with Goodwise, you work directly with me.
Let's make something good together.
Jordan Wiseman
FOUNDER + CREATIVE DIRECTOR
THE GOODWISE METHOD
Clarity first, then creative.
The Goodwise Method is how we bring your message into focus, then build the creative that carries it. Every phase ends with real work you own, not just ideas.
Step 1
Clarity
Discovery, positioning, and one clear brand story your whole team can tell.
The results
Know what to say, what to make, and what to let go.
Step 2
Identity
A visual identity that matches the size of your mission, with guidelines your team can actually use.
The results
Look as strong as the mission you carry.
Step 3
Proof
Premium design that puts the story to work: a website, a donor proposal, or a launch campaign.
The results
Work that moves people, and leaders who trust you.
Step 4
Plan
A creative plan built around your mission’s priorities: series, seasons, campaigns, and giving pushes, planned months ahead.
The results
Get ahead and stay ahead.
Ongoing
Partnership
A senior creative director on your team, guiding every project at the level of involvement that fits: Direction, Partnership, or Fractional CD.
The results
Deliverables land on time, without fire drills.
WHAT WE MAKE
Messaging that moves. Creative that compels.
Brand + Strategy
Clarify your story, mission, and values, then build a brand that looks as strong as the mission.
INCLUDES
Discovery + positioning
Brand narrative
Visual identity
Brand guidelines
Messaging + Copy
One clear message your whole team can repeat, put into words that move people to act.
INCLUDES
Message Map
Website copy
Campaign copy
Messaging guide
Design + Web
Premium design that puts the story to work, from launch and giving campaigns to your website.
INCLUDES
Launch campaigns
Giving campaigns
Websites
Donor proposals
See services and pricing